The main objective of the research project is to analyse the organizational and communication strategies adopted by Polish political parties in order to adapt to the challenges taking place in their social environment. We offer a rarely undertaken formula of research conducted from two perspectives: political science and communication. Qualitative and quantitative empirical research will be conducted among members of political parties, MPs, party administrative staff at central and regional levels as well as among voters and non-voters. The project is epistemological in its character, and its aim is to deepen our knowledge about contemporary political parties.
A triangulation of methods and techniques will be used to implement the project objectives. We accept structural and functional orientation in the analyses undertaken. We will use a multi-dimensional and multicontextual analysis based on the research methods used in political science and media studies, in particular, system analysis, comparative analysis, content analysis, analysis of quantitative and qualitative data and existing documents and acquired primary data.
The project is carried between 2016 – 2019 by a team of researchers from the scientific consortium of the University of Wroclaw and the Nicolaus Copernicus University in Torun and is funded by the Polish National Science Centre within the program Sonata Bis.